The annual conference of magazine publishers, distributors, and wholesalers convened last week in Phoenix, Arizona. Attendance appeared to be at an all-time low, but meetings continued as usual, new titles were presented, business was transacted.
Spotted: Samir Husni, AKA “Mr Magazine” giving his message of hope to publishers eager to receive it.
With the sobering news from [...]

Negotiating Distributor Contracts

 

 Negotiating Distributor Contracts: Play Now | Play in Popup

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I set up my newsstand consulting website back in the 1990s, when I didn’t expect to use it much but felt I needed to have it there, serving as an online business card or a directory listing.
It quickly gained search rankings, appearing on the first page of Google, Ask Jeeves, and some other search engines [...]

Using such simple (and free!) tools as Wordtracker, Tag Cloud, Google Trends, and Technorati, publishers can identify the words and phrases that their audience responds to and use those words and phrases, not only in their SEO work, but also in direct mail pieces, email solicitations, and on the cover of their magazines.
 
While the physical [...]

A recent study showed that while over the past couple of years the number of business magazines offering digital editions increased 300%, and the number of consumer magazines offering digital editions increased 200%, the penetration of print subscribers opting for the digital edition dropped to only 1.4% in consumer publications.
This might be sobering news to [...]

At www.magazinedojo.com, the first social networking site for magazine publishers, a thread has been started for launches and special issues.  You can post your cover and some information about your upcoming launch or special and start the buzz there.
There’s a “great ideas” series going there too–a series of short videos wherein magazine publishers give tips [...]

For magazine publishers, the best practices of internet marketing today–what I’ll call Publishing 2.0–are focused on getting content out on to the web.  Some publishers still resist the widespread sharing of content, but to resist this content sharing is to resist the most effective promotions strategies available online today.
 
Ideally the posts you do in the [...]