Comments for Publishers Total Sales Services http://publisherstotalsales.com/blog Magazine publishers using the internet for profit Mon, 16 Mar 2009 02:53:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Total Sales by Dag http://publisherstotalsales.com/blog/total-sales/comment-page-1/#comment-375 Dag Mon, 16 Mar 2009 02:53:54 +0000 http://publisherstotalsales.com/blog/?p=4#comment-375 Haha ^^ nice, is there a section to follow the RSS feed Haha ^^ nice, is there a section to follow the RSS feed

]]> Comment on Internet Can Turbo Charge Publishers Research by SEO Blog http://publisherstotalsales.com/blog/internet-can-turbo-charge-publishers-research/comment-page-1/#comment-97 SEO Blog Fri, 01 Aug 2008 14:13:48 +0000 http://publisherstotalsales.com/blog/?p=10#comment-97 Can i just say ive been going through your blog and you have really good writing skills, I think your style is better than some of the so called proffessionals - all credit to you! Can i just say ive been going through your blog and you have really good writing skills, I think your style is better than some of the so called proffessionals – all credit to you!

]]> Comment on Do Digital Publications Miss the Point? by Fred Chan http://publisherstotalsales.com/blog/do-digital-publications-miss-the-point/comment-page-1/#comment-4 Fred Chan Wed, 21 May 2008 01:57:27 +0000 http://publisherstotalsales.com/blog/?p=9#comment-4 Yes, it really leave to the creativity of the company to make use of online content to woo their potential clients. Just like this monthly magazine published. <a href="http://asp6.digitalflip.com/fliptimes/v8i3/FlipTimes-v8i3xp.html" rel="nofollow"> FlipTimes</a> Yes, it really leave to the creativity of the company to make use of online content to woo their potential clients.

Just like this monthly magazine published.
FlipTimes

]]> Comment on Do Digital Publications Miss the Point? by Marcus Grimm http://publisherstotalsales.com/blog/do-digital-publications-miss-the-point/comment-page-1/#comment-3 Marcus Grimm Mon, 19 May 2008 14:16:38 +0000 http://publisherstotalsales.com/blog/?p=9#comment-3 Thanks for pointing out the Gilbane study (which can be viewed at http://2008gilbanereport.com . A little clarification, though: The 1.4% figure you mention was only on the audited figures (not total) and the reason for the "decrease" was clearly due to the strong INCREASE in audited print over the same period. Rather than reflective of the industry, I tend to think that particular graph indicates some large titles beginning to audit. (As evidenced by the fact that no other data seems to indicate 300% growth among b-to-c magazines.) Nevertheless - your point is well taken: penetration among b-to-c titles is a little higher than 3% (compared to 15% for b-to-b), and I agree: the digital magazine is only one of many strategies publishers need to consider. Like anything else, too, the publishers that feel they've "run their course," have often done little to ensure their success. All of these initiatives take focus and energy. Without them, success is drastically limited. Best, Marcus Grimm Thanks for pointing out the Gilbane study (which can be viewed at http://2008gilbanereport.com .

A little clarification, though:
The 1.4% figure you mention was only on the audited figures (not total) and the reason for the “decrease” was clearly due to the strong INCREASE in audited print over the same period. Rather than reflective of the industry, I tend to think that particular graph indicates some large titles beginning to audit. (As evidenced by the fact that no other data seems to indicate 300% growth among b-to-c magazines.)

Nevertheless – your point is well taken: penetration among b-to-c titles is a little higher than 3% (compared to 15% for b-to-b), and I agree: the digital magazine is only one of many strategies publishers need to consider.

Like anything else, too, the publishers that feel they’ve “run their course,” have often done little to ensure their success. All of these initiatives take focus and energy. Without them, success is drastically limited.

Best,
Marcus Grimm

]]>