http://www.singlecopysales.com/covers/ How to design a magazine cover that excites interest and sales issue after issue.

 Surveys show that the cover is the single most important factor in enticing a browser to pick up your publication and carry it through the register.  A whopping 75% of the people surveyed said that it was the cover that converted them from browsers to buyers, with the name of the magazine and the table of contents a distant second and third at 15% and 10% respectively.  It is the cover’s job to create interest in what is inside the publication and to close the sale.